area of practice

Green/Sustainability Marketing

Green/Sustainability Marketing

As companies face challenges in launching and marketing eco-friendly and sustainable products and services, Norvell IP is there to help you. Companies are faced with a myriad of rules and regulations regarding the use of green or eco-friendly trademarks, certifications and designations. Our team counsels clients on the proper use of such marks and designations. We also advise our clients on relevant FTC Guidelines and guide them through the different green certification programs. Whether it is launching a new line of organic clothing or adopting new recyclable packaging, Norvell IP can be of assistance.

Moreover, the depth of our experience in trademark law allows us to advise clients on the development of enforcement programs to protect against the misuse of their key green brands or to address the unfortunate situation when another party falsely markets nonconforming products.

In addition to meeting and assessing the eco-friendly concerns of our clients, Norvell IP is committed to reducing its own carbon footprint. Our firm's electronic docket greatly reduces the use of paper products, while simultaneously allowing our attorneys and staff to access client files 24 hours a day.

Representative cases handled by Norvell IP attorneys

  • Counsel to Perry Ellis International, a leading apparel designer, regarding the adoption and use of eco-friendly marketing claims
  • Counsel to EthiCraft, start-up sustainability vendor, regarding launch of a sustainable and eco-friendly line of jewelry
  • Counsel to AtHome America, a leading direct sales company, on the launch of an eco-friendly line of candle products